Enjoying retail therapy and eating-out in Lincoln is more fun than ever following the launch of the exciting LoyalFreeApp!

Lincoln BIG (the city’s Business Improvement Group) teamed-up with LoyalFree to bring the multi award-winning App to the city and more than 50 of its levy payers have already signed-up to using it to offer people great discounts, along with information about events and trails.

Lincoln BIG  launched the App by staging an impromptu “flashmob demonstration” to highlight how it is flying the flag for the future of the High Street, and lots of people stopped to stare on their way to work!

Representatives from Lincoln BIG and LoyalFree were joined by scores of staff from local businesses and the City of Lincoln Council to also highlight how Lincoln’s free Wi-Fi is encouraging shoppers and tourists to make the most of the App.

Lincoln BIG’s decision to sign-up to Loyal Free – has given its  levy payers who take-up the  free App – the power to offer people a fantastic range of moneysaving deals, post details of special sales and much more.

It is believed to be the first time that a free Loyalty App and Wi-Fi have been offered as a joint benefit for shoppers and visitors to the city.

Lincoln BIG Chief Executive said: “We know there are challenges for the High Street, but we are proud of our retail and commercial offer.

“You only have to look around to see the giant cranes on the city’s skyline working on multi-million pound development projects and spot the latest brands which have rushed to bring their names to Lincoln.

“We are ticking all the boxes when it comes to investment in retail, office, leisure, higher education and city living space and we are responding to that.”

“We are thrilled to launch the Loyal Free App, which is already creating a real buzz among our levy payers and shoppers and to join the City of Lincoln Council in reminding people to tap into Lincoln’s free wi-fi.”

The Loyal Free App (which can be downloaded from the App Store by Apple iPhone users or from Google Play for those with an Android phone) is the brainchild of entrepreneurs Sophie Hainsworth and Jason Nesbitt.

The duo devised Loyal Free two years ago, from a coffee shop in Edinburgh, with the intention of boosting trade for businesses across the UK and they have seen incredible growth.  Lincoln BIG is Jason and Sophie’s 12th UK partnership.